What’s Holding Us Back From True TV Everywhere?

See on Scoop.itscreen seriality

  The ability to watch TV programming at any time and on any device goes by many names: “TV Everywhere,” “Video Anywhere” and, for industry insiders, “multiscreen TV.” Whatever you choose to call i…

Mattia Nicoletti‘s insight:

Tv Everywhere can be the best experience possible and at the same time the worst one. 

Programmers and operators as the article suggests should:

– Evangelize the viewers

– Improve the user experience

– invest enough money in the technical infrastructure to allow viewers to have a great experience (it’s better not to invest money just to have tv everywhere as a option if user experience can be frustrating)

Tv Everywhere is an opportunity and a threat and operators should be aware of it.

See on ytd2525.wordpress.com

Leave a Reply