dumenco revisits the social-tv landscape in the wake of zeebox’s rebranding, viggle’s ipo, and the disappearance of getglue, trendrr and bluefin labs. (Remember the gold rush years of social TV?
It always depends on what we call social tv and which is its function. In my opinion has a value even if it has nothing to do with the ratings. It’s a different channel and it has a different value.
See on adage.com