Netflix declares ‘binge viewing’ the new normal

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A recent survey conducted by Harris Interactive on behalf of Netflix found that binge watching is a widespread behaviour among this group, with 61% binge watching regularly. The online survey was c…

Mattia Nicoletti‘s insight:

The amazing thing of the evolution of things is that it impacts on every level. If Binge viewing will really become the new normal it will impact in a strong way on contents writing. The drama arcs in every episode and the cliffhangers will not be based anymore on single episodes and even episodes shall be longer or shorter. Then who will offer VOD services is going to think how to fill the time that lasts between 2 seasons (they are likely to divide one season in 2 parts as happens now with cable tv series). 

Binge viewing, as social tv and second screen are changing more than one world and 2014 can be a year where change will be the key.

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