Mobile Devices to Play a Support Role for Millennial World Cup Fans in the UK

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The World Cup in Brazil is facing numerous infrastructure issues on the eve of the event. But while mobile service provision in the various stadia is likely to curtail much mobile activity, closer to home, mobile devices are set to play a prominent role for UK consumers following the action, especially millennials.

Mattia Nicoletti‘s insight:

The 2014 Fifa World Cup will be an historical moment for mobile, social tv and second screen because more than the Olympics will involve deeply a lot of European countries and supporters of any age.

It will be really a challenge and a way for tv networks to understand how monetization can “affect” the future of television.

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