Go ahead and share your HBO Go account, HBO doesn’t mind

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Go ahead, ask your roommate for their sibling’s HBO Go password — as it turns out, HBO really doesn’t mind. “It presents the brand to more and more people and gives them an opportunity,…

Mattia Nicoletti‘s insight:

In the same way it does not care that Game of Thrones is the most pirated tv show of the world HBO seems not condemn the password sharing of HBOGo accounts. This kind of strategy allows the cable tv to leverage the power if its brand and its image. 

First of all HBO is a leader and is always ready to break the rules.

See on www.theverge.com

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