Advertisers Are Spending Nearly As Much On World Cup Social Media Campaigns As They Do On Super Bowl TV Ads

Advertisers’ social spend on World Cup-related campaigns rose to the half-million to multimillion dollar range


Big money invested by advertisers on social media strategies for FIFA World Cup are a first important step towards a switch of big budgets from traditional media advertising to social media promotion (and new media). The media mix is still strongly moved on traditional forms of advertising but World Cup has been a strong promotional event for social media.

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