As awareness of, and demand for, TV Everywhere improves, delivering rich, relevant viewing experiences will be critical to keeping viewers coming back to TV Everywhere. Here are 5 tips for improving the TV Everywhere viewing experience….
It is quite strange how screens at home are getting bigger but we are using a lot the smaller ones of tablets and smartphones. Tv everywhere is key for the “distribution” of contents but it needs to develop in the right way. Authentication, personal reccomandations and contextualized advertising are the biggest challenge to take viewer’s experiences to the next level.
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