Google’s YouTube has a wealth of homegrown talent — and it wants to keep it that way. The video platform said Thursday it will invest in the creative types who have risen to Internet stardom on YouTube. The deals are intended to help its organically grown creators make high-quality content for […]
In a world where content is king and it’s all about storytelling, a video platform as YouTube is deciding to invest in YouTube-only stars to allow them to deliver more contents. Meritocracy in this way seems to rule. And the future of television is changing once more.