One of the questions most the social tv experts ask themselves is “What social media will represent the killer app for social tv in the next future?”.
At Mipcom, few days ago I had the chance to talk to Andy Forssell SVP for content for Hulu. We discussed a lot about the future of television and when we faced social tv topic we really had no answer about what kind of standard will prevail.
For now Twitter and now Facebook are the easiest tool to use for social tv. They manage their own servers and tv companies have not to manage huge data. The problem is that in a few time social network will also be competitors and will get the money for advertising leaving tv companies websites empty.
The solution may be integrating in second screen apps Twitter and Facebook streamlines (even in partnership as happened with Twitter and NBC for the Olympics). In this case the risk is to have on our tablets/smartphones hundreds of apps for every single tv show or tv company (if the app is based on modules).
Another way, may be the most interesting, is the one suggested by John Funge, cofounder and CEO of real-time big data processing company BrightContext.
The cloud and Nosql Database will allow tv companies to manage big data.
Here is the article:
“What will social tv will look like”
For all the legitimate buzz about social TV, one mystery remains: why hasn’t it come about? Why are most social TV experiences basically Twitter feeds?
The answer has to do with a modern problem of “real-time big data”—which is to say, instantly consuming, routing, processing and broadcasting large volumes of data.
Have you ever considered how Twitter sends out 28 million messages almost instantly when Lady Gaga blows a kiss to her followers? Only a small collection of folks that rarely leave their desks at Twitter or the CIA can answer this question. But the answer is central to the future of social TV.
For the past 80 years TV has been a one-way broadcast communication. But the promise of social TV is that the audience will engage with each other (and with advertisers and show producers). Television won’t remain a one-way medium.
This social TV vision is irresistible. But how do you handle the potential real-time traffic load? Just as airports become overwhelmed at Thanksgiving, it’s the same with servers. For load-handling purposes, how many users you get per month matters less than how many you get per minute.
Read full article at http://venturebeat.com/2012/10/05/what-real-social-tv-will-look-like/#19j3SWQzqjmEAvpO.99