Which is the aim of second screen?

Good question.

As written by Martin Belam on Guardian online, tv networks are trying to understand which is the right way to engage viewers in a social tv experience.

I think that the first questions tv companies should ask themselves are:

1) Is social tv necessary to my content?
2) If yes, I need to develop a second screen app or I improve social tv through the mix of social networks?
3) Which are my objectives (i.e. engagement, add value, service, etc.)?
4) Which outcome do I expect?

It is important to give viewers a compelling experience where first and second screen exchange values.

Social tv it’s not a must-do. It’s an opportunity.

Read here Martin Belan article.

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