The ability to watch TV programming at any time and on any device goes by many names: “TV Everywhere,” “Video Anywhere” and, for industry insiders, “multiscreen TV.” Whatever you choose to call i…
Tv Everywhere can be the best experience possible and at the same time the worst one.
Programmers and operators as the article suggests should:
– Evangelize the viewers
– Improve the user experience
– invest enough money in the technical infrastructure to allow viewers to have a great experience (it’s better not to invest money just to have tv everywhere as a option if user experience can be frustrating)
Tv Everywhere is an opportunity and a threat and operators should be aware of it.
See on ytd2525.wordpress.com