1. Say goodbye to endlessly surfing through Netflix to find the show you want to watch. In the future, the Internet TV giant will know exactly what you want to watch, even before you do.
There are two important key points in this article:
1. There will be many tv show with a small niche of viewers (Mad Men it’s a great example of tv show with a small targeted audience. If you wnat to advertise a product for designers, fashion addicted, creatives in general, that’s the right place)
2. The death of commercial (Until now advertisers did not switch great budgets to new form of communication because of their strong habits in believing that tv commercials have always the strongest impact on the viewers. The future of tv will be more about cost-effective complex communication strategies involving different kind of media)
See on www.wired.com