by Mattia Nicoletti -
Before analysing why tablets-tv everywhere mix can change tv market, here are some data:
“31% of online Americans now own a tablet, more than doubling the ownership rate from October of last year (14%). Nearly half (45%) of online consumers told the Consumer Electronics Association that they expect to purchase a tablet within the next two years.”
“85% of US tablet owners use their tablets while watching TV, according to Nielsen.”
Read full article at Lostremote
“The research firm SNL Kagan says that in September, 3.1M unique users streamed TV Everywhere programming at AT&T, Cox, Comcast (Xfinity), Verizon, Cablevision (Optimum), Time Warner Cable, and Dish Network. That comes to just 5.1% of the roughly 60M customers who could have accessed TV Everywhere videos at those companies. The data suggest “relatively weak TV Everywhere awareness among cable, DBS and telco video subs, most likely due to the lack of any serious marketing campaigns to promote the product,” analyst Tony Lenoir says. It also means the services have a long way to go to catch up to other streaming video providers. For example, Hulu had 21.3M unique users in September, while Netflix had 16.2M.”
Read full article at Deadline.com
The future of television seems to be unpredictable but some data are very clear. Tablets and smartphones are now in the hands of million of people watching videos on mobile, and with Video on Demand services as Netflix and Hulu and networks and cable tv potentially targeting to tv everywhere, it is possible that in the next few years tablets may become the first screen.
Comfort of watching contents in any place can be more important than the size of traditional television, and we must not forget the power of social tv played most of the times on mobile devices.
Tablets (and smartphones) can also stream their contents on bigger screens that as we said are becoming secondary.
Until now cable tv are not strongly marketing tv everywhere (mostly due to autenthication problems) but when this service will be empowered tablets will have the real opportunity to be the king of the screens.