Social TV Is Dead; Long Live Social TV

See on Scoop.itscreen seriality

dumenco revisits the social-tv landscape in the wake of zeebox’s rebranding, viggle’s ipo, and the disappearance of getglue, trendrr and bluefin labs. (Remember the gold rush years of social TV?

Mattia Nicoletti‘s insight:

It always depends on what we call social tv and which is its function. In my opinion has a value even if it has nothing to do with the ratings. It’s a different channel and it has a different value.

See on adage.com

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