Live TV reigns as king supreme

Despite the rise and rise of subscription video-on-demand (SVOD) and over-the-top (OTT) services, traditional TV still rules the roost in the US, commanding 91% of consumer’s total video time among the P2+ audience, says the Video Advertising Bureau.

Sourced through Scoop.it from: www.rapidtvnews.com

See on Scoop.itscreen seriality

Leave a Reply