Celebrity Instagram Answers at Golden Globes

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Instagram video questions fans sent in prior to the Golden Globes created great buzz on social media last night. The Golden Globes Facebook page has some of the top video answers from the stars up now.

Mattia Nicoletti‘s insight:

Golden Globes have used in the most simple way possible Instagram to engage the viewers. Shooting pictures of the stars in the backstage and shooting videos where they answer to some fixed questions generated a great buzz.

The Golden Globes strategy is based on showing through a wide channel what is hidden and personal.

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