53% of Americans Believe Mobile Devices Will Replace TV Sets in the Next Eight Years

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New research from Irdeto that explores consumer television and video viewing preferences revealed that 53% of consumers believe that mobile devices like smartphones and tablets will replace television sets in the next eight years as the most common way to consume entertainment. Of that group, 31% believe that change will actually occur sooner, in the next one to five years.

 

Findings are:

 

The majority of consumers (65%) still prefer to watch their favorite content live at the time of broadcast (also known as linear programming), whether it is on their television or streaming on a mobile device.Sixty percent (60%) of the “Netflix generation” – 18-24 year olds – indicated they prefer to watch full series at once, without waiting a week or more in between new episodes. This underscores the binge-watching trend that kicked into high gear with the 2013 release of Netflix’s original series House of Cards.When it comes to broadband connected devices, 31% of people believe they will be using a Smart TV to watch movies and television within five years, rather than popular CE devices like gaming consoles (6%), hybrid streaming devices like Roku (6%), tablets and mobile phones (5%) and dongles such as Google Chromecast (2%).Consumer demand for 4K TV sets is gaining momentum but still has a ways to go, with only 18% “very interested” and 40% “somewhat interested” in purchasing a 4K/Ultra HD television. Sixteen percent (16%) of respondents revealed that they are not at all interested in the newer technology

Mattia Nicoletti‘s insight:

Screen resolution, broadband, ease of use, the chance of watching everywhere, and a new generation that was born in the mobile era are some signs of how the watching experience is changing. Mobile has already taken the place of Pcs and is going to take the place of television.

See on irdeto.com

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