Competition make social tv engagement rise (even in scripted shows)

If you have a look to a social tv chart you can see that tv shows and events generating more engagement among the viewers are the Superbowl, The Oscars, Grammy Awards, The Voice, X-Factor, American Idol, Masterchef The Walking Dead, Game of Thrones, Vampire Diaries. Analysing them we can see that some are live events,Continue Reading

We like big screens but we are in love with small screens

Today we have a lot of indicators, a lot of data, a lot of research about television market but anyway it’s quite impossible to foresee the future of tv. Will the second screen be monetized? Will viewers use thousands of apps? Will people go on chatting about tv on social networks? Will tv guides beContinue Reading

A Tv Guide to rule the tv world

Time is today a extremely scarce resource. If we are talking about television with thousands of contents available on Tv Networks, Cable, Vod and streaming, viewers are beginning to face a great problem that will get worse in years to come: the choice of right content to watch without wating too much time. Tv guides areContinue Reading

Are we ready for Smart TVs?

There are a lot of words in the web about Smart TVs. And according to some studies it seems that the market is more and more growing. After reading Mitch Joel‘s “Are consumers smart enough for Smart TV?” I decided to write this post (it’s also an answer to Mitch Joel) because as Mitch writesContinue Reading

Viewers don’t think about social tv, they just do it

by Mattia Nicoletti – After I finished reading this article on Lostremote I thought a very simple thing: every single moment we are watching television or tv contents we are involved in social tv. It happens because we have some new habits now. We have been using YouTube, Facebook, Twitter since a while and weContinue Reading

The importance of Twitter for social tv

By Mattia Nicoletti – Twitter is the king of social tv. It represents the easiest, fastest and most natural way to comment tv shows on second screens and to have conversations with other viewers. It is very similar to the short comments two people do when they are watching a movie at the cinema. InContinue Reading

Social tv is getting bigger when everybody talks about social tv

by Mattia Nicoletti – During this year I have read and learned a lot about social tv. I read that there are lot of people believing in it and lot of people thinking it is overrated. I read that tv ratings could be linked to social comments and I also read that a high numberContinue Reading

Social Tv is learning, learning, learning, changing, changing, changing

by Mattia Nicoletti – Everyday I spend about 2 hours reading news about television, technology and social network. Everyday I learn something new, everyday something changes. In the last month social tv network Viggle bought Get Glue, Instagram is not anymore linked to Twitter, Twitter is integrated with Pinterest. 3 facts able to affect lotContinue Reading

When television is the teacher and cinema a good student

by mattia nicoletti – The dream of any director, of any actor, is being played on the big screen. Today, anyway, in my opinion, the small screen takes the lead. It is more creative (I am referring to projects for a big number of viewers) and it is exploring new opportunities. Video on demand todayContinue Reading

Social Tv in the Remix Era

by Mattia Nicoletti – MIT lab presented few days ago a project called Infinite Jukebox. Infinite Jukebox  it’s a web app which deconstructs in patterns the songs uploaded by users and rebuild them randomly in loop in a infinite play. It’s a sort of non-stop music remix. It’s a way for listening a favourite songContinue Reading