Why Broadcast TV Advertising Is in Trouble (Guest Blog)

As consumers shift to new media, advertising dollars have not followed Sourced through Scoop.it from: www.thewrap.com See on Scoop.it – screen seriality Related posts: What TV Needs To Learn From Online Video Advertising – Pivotl Joan Gillman on the Future of TV Advertising Up Periscope: Inside Twitter’s one-year-old broadcast startup Accenture: broadcast revenues fall, but… Continue Reading

Amazon Video Direct takes aim at YouTube

Amazon is introducing Amazon Video Direct (AVD), a new self-service programme to make video content available to Amazon customers, including tens of millions of Prime members. Sourced through Scoop.it from: www.broadbandtvnews.com See on Scoop.it – screen seriality Related posts: Amazon Prime Video now has 4 times as many movies as Netflix Amazon, Netflix spend billions… Continue Reading

How Amazon Studios Became the New Star of Cannes

The streaming studio Amazon unexpectedly dominates the Cannes lineup this year with five films unspooling at the festival, including opener “Cafe Society” Sourced through Scoop.it from: www.thewrap.com See on Scoop.it – screen seriality Related posts: Amazon Prime Video now has 4 times as many movies as Netflix Fullscreen to take on Netflix, Amazon with ad-free… Continue Reading

Spotify plots first original video series

Swedish music streaming powerhouse Spotify has teamed with actor Tim Robbins and Def Jam co-founder Russell Simmons to create an original video series. Sourced through Scoop.it from: www.rapidtvnews.com See on Scoop.it – screen seriality Related posts: Apple is making an original TV series about—yep, you guessed it—apps Introducing New Ways to Create, Share and Discover… Continue Reading

Live TV reigns as king supreme

Despite the rise and rise of subscription video-on-demand (SVOD) and over-the-top (OTT) services, traditional TV still rules the roost in the US, commanding 91% of consumer’s total video time among the P2+ audience, says the Video Advertising Bureau. Sourced through Scoop.it from: www.rapidtvnews.com See on Scoop.it – screen seriality Related posts: Euro OTT growing but… Continue Reading

What TV Needs To Learn From Online Video Advertising – Pivotl

Online video is stealing more advertising money away from traditional TV. Sourced through Scoop.it from: www.pivotl.com See on Scoop.it – screen seriality Related posts: Online video share of viewing to double in next decade Joan Gillman on the Future of TV Advertising OTT video is growing in Europe What Powerful Video Content Can Be Continue Reading

Global IPTV subs reach highest level in two years

It’s taken a while to gain momentum but the IPTV market is definitely on the move as indicated by research from Point Topic. Sourced through Scoop.it from: www.rapidtvnews.com See on Scoop.it – screen seriality Related posts: 53% of Americans Believe Mobile Devices Will Replace TV Sets in the Next Eight Years Comedy Central expands Snapchat… Continue Reading

PwC: news engagement continues to grow

Contrary to conventional wisdom, news consumption is even stronger today than it was ten years ago –it’s just that broadcast news and newspapers are no longer the primary sources. Sourced through Scoop.it from: www.rapidtvnews.com See on Scoop.it – screen seriality Related posts: Twitter: Social TV engagement translates to higher ad recall Accenture: broadcast revenues fall,… Continue Reading

More Facebook Ad Spend Goes to Video in Q1 (Report)

Video ads continued to command a greater share of ad spending in the first quarter of 2016, particularly on mobile and led by advertisers in the gaming sector. Sourced through Scoop.it from: www.adweek.com See on Scoop.it – screen seriality Related posts: Introducing New Ways to Create, Share and Discover Live Video on Facebook | Facebook… Continue Reading

Accenture: broadcast revenues fall, but hope remains

Growth in the broadcasting industry revenues increased to $430 billion in 2015 — but fell short of the $448 billion analysts had forecast. Sourced through Scoop.it from: www.rapidtvnews.com See on Scoop.it – screen seriality Related posts: 2015 surge sets Netflix on track for 150MN customers by 2020 Netflix lowers subscriber forecasts as international growth disappoints… Continue Reading